LashBack, LLC, and the Goodman Law Firm are partnering to offer email marketers a comprehensive, outsourced CAN-SPAM compliance package of web based software and legal services. The partnership combines the expert email marketing legal counsel from the attorneys at the Goodman Law Firm with the CAN-SPAM compliance email monitoring platform from LashBack, LLC. The expanded service automates checking all major points of CAN-SPAM compliance for advertisers, ad networks, affiliates, agencies, publishers and ESP's while adding experienced legal counsel for questions and issues that arise from the compliance program. Profit with confidence from email.

"Companies utilizing email marketing can monitor sending and enforce compliance with expert legal advice on any issue that arises," stated W. Brandon Phillips, CEO, LashBack. "LashBack can tell you when your email compliance breaks down and the Goodman Law Firm, can give you expert legal counsel on how to fix identified problems."

"Whether you are an ad network monitoring the sending of many affiliates or an advertiser sending commercial email to acquired lists and customer emails, eternal vigilance in the form of a monitoring program with LashBack is the safest way to leverage email and stay compliant," stated Linda Goodman, Founder and Principal of the Goodman Law Firm. "Identifying issues before they become complaints, lawsuits and negatively impact reputation requires monitoring and resolution by a compliance expert."

LashBack's CAN-SPAM Compliance Monitor checks nine major compliancy points: suppression list abuse, unsubscribe mechanism visibility and operability, failure to honor unsubscribe request 10 day rule, physical address verification, forged headers, subject line relevancy, from line accuracy, open relay sending and email address harvesting.

Total Outsourced CAN-SPAM Compliance Services adds expert legal advice to ensure the nine requirements are followed and adds the following services for a flat fee:

  · Corporate Governance Review and Update
  · Website Review and Compliance Memorandum
  · Compliance Rule Set Development
  · Website Privacy Policy, DMCA & Acceptable Use Policy Preparation
  · Review and Revision or Drafting of Terms of Service
  · Marketing Affiliate Contract, Insertion Order Review/ Drafting
  · Affiliate/Publisher/Partner Email Reputation Research
  · Sending IP Intelligence Report
  · Up to 3 hour Conference call with lead attorney, Linda Goodman and LashBack email compliance expert

The outsourced service can also include a compliance audit for new and existing businesses to set up an email compliance process or ensure an existing program is meeting the many federal and state requirements which govern email. Existing or new clients of LashBack or the Goodman Law Firm can choose to utilize staff from either organization to work on issues when an in-house compliance professional is not available or needs additional assistance with a compliance program.

LashBack, LLC., with headquarters in downtown St. Louis, MO and founded on one powerful concept for consumers - Safe Unsubscribe - and has grown to provide real world data to marketers for the first CAN-SPAM Act compliance service offered exclusively by LashBack and select partners.

The Goodman Law Firm, based in San Diego, CA specializes in internet compliance and business law. Because their client base consists of a broad range of Internet and E-Commerce Companies, including Networks, Advertisers, Lead Generators, Affiliates, List Managers, Advertisers and ISPs, The Goodman Law Firm has the most comprehensive understanding of the various business models and how each works as a collective whole. Their broad based background and clientele allows us to stay ahead of the ever changing trends in Internet Law, FTC Investigations and Sate Attorney General Actions. More importantly, our extensive technical experience with the daily operations of business within the internet space combined with our 18 years of legal background is the expertise you need to understand and comply with the myriad of State and Federal Laws impacting your business, including the CAN-SPAM Act of 2003, Federal Trade Regulations, DotCom Disclosures, Rules of the Road and varied State advertising regulations.

Media Contact: James O'Brien, Director of Marketing, 314-754-1795